HOME HARDWARE
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Paid Ads Management
Paid Ads Management
- Paid Ads Management (Google Search Ads)
- Keyword Research & Negative Targeting
- Conversion Forecasting & Revenue Modeling
- Landing Page & Funnel Integration
The Challenge
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Home Hardware wanted to drive in-store and online purchases of wallpaper and paint.
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Needed a cost-effective search campaign with measurable ROI.
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Existing efforts lacked keyword targeting and funnel clarity.
The Solution
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Built a focused search campaign around “cheap wallpaper” using high-intent keywords.
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Applied negative keywords to eliminate waste.
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Designed a simple landing page and ad copy funnel.
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Calculated full keyword economics: CPC, CTR, CR, revenue, ROAS.
The Results
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Campaign forecast:
→ 186 clicks/month
→ 9 sales/month
→ $2,325 revenue/month
→ $902 budget = 257% ROAS -
Created a replicable ad strategy that balances reach, relevance, and conversion.
