Nordstrom Canada needed to improve its organic search performance and technical SEO foundation. The main issues included:

• Low optimization score and multiple technical SEO errors

• Missing meta tags, headings, and slow page load speeds

• Underutilized keyword opportunities and weak blog strategy

• Poor mobile performance and incomplete schema markup

To address these challenges, a complete SEO audit and strategic plan was conducted:

• Analyzed domain health using Serpstat and Google PageSpeed

• Identified and prioritized 17+ technical issues including missing title tags, H1s, and GZIP compression

• Benchmarked top competitors (HoltRenfrew, Bloomingdales, Saks) to uncover keyword gaps

• Built a keyword strategy including 10 missed high-intent keywords and blog content ideas

• Created blog titles and long-tail keyword content plan aligned with search trends

This audit laid the groundwork for measurable search engine improvements and high-impact content growth:

• Actionable SEO fixes prioritized by urgency (critical, medium, low)

• 10+ keyword-driven blog ideas targeting missed opportunities

• Long-tail content strategy to capture niche search traffic

• Competitive insights across 5 top brands for future positioning

• Enhanced visibility roadmap for Nordstrom.ca’s marketing team