Juvederm
Visit website icon Content Marketing Strategy
case
  • SEO Audit & Optimization
  • Content Marketing Strategy
  • Social Media Campaigns
  • Audience & Persona Development
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The Challenge
  • Juvederm Canada was underperforming online:
    Only 3,556 IG followers vs 516K in the US.

  • SEO audit revealed 45 critical issues affecting visibility and traffic.

  • Content lacked structure, consistency, and localized engagement.

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The Solution
  • Executed a full SEO audit and created a prioritized optimization plan.

  • Developed a visual content marketing strategy tailored to Canadian consumers.

  • Launched 2 interactive social campaigns for user engagement and nurse-led influence.

  • Defined audience personas and mapped content to every stage of the customer journey.

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The Results
  • Defined roadmap to increase awareness by 30% and engagement by 25%.

  • Created scalable social media frameworks for growth.

  • Identified top SEO problems and provided clear technical fixes.

  • Enhanced brand positioning with community-based promotion and expert-led education.

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