VISA International
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Financial services
Financial services
- Digital Strategy
- User Journey Mapping
- UX & UI Design
- Intuitive Content Management
The Challenge
Visa faced a growing need to drive more users to their secure online payments platform. The key challenges included:
- Low conversion rates on the registration page.
- High bounce rates due to a lengthy and complex sign-up process.
- Inefficient targeting in digital marketing campaigns, leading to wasted ad spend.
The Solution
To address these issues, a multi-faceted strategy was implemented:
- Analyzed user data to identify key customer segments, focusing on frequent online shoppers and international travelers.
- Developed targeted ads highlighting Visa’s core benefits-security, ease of use, and global acceptance. Ads were distributed across Facebook, Google, and YouTube with customized messages for each segment.
The Results
This comprehensive approach not only resolved the initial challenges but also set a new standard for Visa’s user acquisition and engagement strategies.
- Conversion rates improved by 35%, resulting in a significant increase in user registrations.
- Bounce rates on the registration page decreased by 30% after UX enhancements.
- Targeted marketing efforts led to a 20% reduction in ad spend while maintaining strong ROI.
